Many of Afghan Taaseer’s ingredients are inspired by Persian roots. The idea behind Taaseer came from the mixture of smells and flavors inspired bright plant-based infusions in the new line with products featuring natural Zafran, commonly known as Saffron, Rose, Rock bed minerals, and other Natural and herbal inspired pairings. What resulted was a combination of kitchen and science, and ancient to cutting edge.

We at Afghan Taaseer want to embody the diversity of people with their new line. We are wellness care and daily essentials line inspired by my Persian grandparents, but it’s more than just about being another brand. It’s really an immigrant story, an underdog story about celebrating your history — whether you come from Mexico or the Midwest.

“It’s about celebrating your story and pushing past boundaries, hardships, borders, or stereotypes.”

“We tried to create a line that marries ancient Unani Persian tradition using natural herbs with modern science. We really wanted to incorporate grade-A ingredients but make sure to also create a product that works really well and people get benefited.