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Our Story

Taaseer is an expression of our family’s desire to see the world made better and heal people. Decades ago, in 1950, Ishrat, our grandmother migrated from her homeland in Kabul, Afghanistan, to India where she made her nest in a small village in India. She was – an intuitive genius at concocting traditional home remedies for skin, hair, and wellbeing – moved along with her as did several other members of our Yousufzai clan. No one could have predicted that, half a century later, we of the youngest generation would once again revive our grandma’s traditional Persian and Afghani home remedies and build a wellness brand out of it.

Persian Traditional Wellness Care

Taaseer, is made with Innayat and Khuloos, which means ‘grace’ and ‘hearty’. These formulae were well-kept secrets for the past many generations in our family.

What Client Say?

I totally love the saffron rosewater - never seen anything like that!

Adele Newman

New Delhi

Amazing products. Result is very good and natural. Thanks. Keep Shining


New Delhi

Your products are awesome

Puja Sharma

New Delhi

Hi, your tooth powder is really very nice.

Atul Jain


It's amazing !

Parveen Bishnoi


Our Blogs

How this Afghan girl built her wellness startup Taaseer in India from scratch

Decades ago, in 1950, Ishrat migrated from her homeland Kabul in Afghanistan to India and…

Noor Exclusive Persian Skin Regime:

The moon in her chariot of pearl – Oscar Wilde, The Nightingale and The Rose…

Aafreen – Rose Oil Elixir

Roses! They incite an enigmatic mix of emotions. Roses have always been a symbol of…

Her Label Is Bringing Afghani and Persian Wellness Secrets to India

Decades ago, in 1950, Innayat Khan’s grandfather migrated from his homeland in Kabul, Afghanistan, to…

Review of Mahroo

I’m Taaseer’s fan! If there is one brand which can be your one stop solution…

Taaseer Afghan Rose Oil Elixir

I am a working media professional who is so busy with her job and doing…

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